民族文化在现代视觉传达设计中的运用

The application of national culture in modern visual communication design

视觉传达设计应遵循经济性、美观性、技术性、文化性原则。将民族文化运用于现代视觉传达设计中有助于提升视觉设计的文化内涵,继承与传播民族文化,对现代群体审美观念具有积极作用,并从吉祥元素、茶文化、传统文字、民间文化、传统图案五方面入手,阐述了民族文化在现代视觉传达设计中的应用实践。

Visual communication design should follow the principles of economy,beauty,technology and culture.The application of national culture in modern visual communication design is helpful to enhance the cultural connotation of visual design,inherit and spread national culture,which has a positive effect on the aesthetic concept of modern groups.Starting with auspicious elements,tea culture,traditional characters,folk culture and traditional patterns,this paper expounds the application of national culture in modern visual communication design.