矛盾性在线评论对电影票房的影响研究

Influence of Contradictory Online Comments on Movie Box Office Revenue

通过寻找在线评论影响票房的新特点,重点对体验型产品———电影的在线正负评论间矛盾性评论进行研究。首先,根据已有研究成果构建电影在线评论对票房影响关系综合模型;然后,从豆瓣电影中爬取不同电影的在线评论,利用SPSS线性回归分析在线评论数量、评论长度、评分方差和矛盾性评论对票房收入的影响。研究发现,在线电影评论数量和矛盾性评论对电影票房收入具有显著的积极影响,在线电影评论长度和评分方差对电影票房没有显著的积极影响。分析结果表明,在线电影评论的矛盾性对电影票房具有一定影响。本研究旨在补充现有关于体验型产品矛盾性评论的研究,并丰富在线电影评论对电影票房影响的研究。

The purpose of this paper is to find out new characteristics of online comments on box office revenue based on the past research on original contradictory comments and online comments on movies,focusing on the contradictory comments on movies.First,based on the research results of previous scholars,a comprehensive model of the impact of online comments on box office revenue was constructed.Then,online reviews of different movies were crawled from“Douban movie”website,and SPSS linear regression was used to analyze the impact of the number of online comments,comment length,score variance and contradictory comments on box office revenue.The study found that the number of online comments and contradictory comments had a significantly positive impact on box office revenue.The length of online comments and score variance did not have a significantly positive impact on box office revenue.The results show that the contradiction of online movie comments has a certain impact on box office revenue.Through this research,the existing contradictory comments on research of experiential products are supplemented,and the research on the impact of online movie comments on box office revenue is enriched.