乡村旅游视角下农户生计资本对生计策略影响研究——基于重庆乡村旅游地农户调查数据

Study on the Impact of Farmers,Livelihood Capital on Livelihood Strategies under the Development of Rural Tourism:Based on the Survey Data of Rural Households in Rural Tourism Destinations of Chongqing

在重庆12个乡村旅游示范区(县)开展实地调查,考察调查区内农户生计资本状况,将农户的生计策略分非旅型、兼旅型、旅兼型、专旅型4种,利用二元、多元Logistic模型,分析不同资本状况下农户如何选择乡村旅游参与策略。通过整理466份问卷数据,最终得出自然资本、社会资本和物质资本对农户生计策略的选择有显著的影响作用,人力资本、自然资本、物质资本、金融资本分别是促使农户选择非旅型、兼旅型、旅兼型、专旅型生计资本的关键因素等。发展乡村旅游,应合理提升农户生计资本,促使农户选择乡村旅游生计策略,补贴农户经营乡村旅游启动资源,促进与监管并举。

The paper conducts field surveys in 12 rural tourism demonstration areas(counties)in Chongqing,and investigates the livelihood capital status of farmers in the survey area,and divides the livelihood strategies of farmers into four types:non-travel,concurrent travel,combined travel and exclusive travel.By using binary regression and multivariate Logistic model,the paper analyzes how rural households choose rural tourism participation strategies under different capital conditions.After collating 466 questionnaire data,it was concluded that natural capital,social capital,and physical capital have a significant effect on the choice of rural households,livelihood strategies.Human capital,natural capital,physical capital,and financial capital have prompted farmers to choose the key factors of livelihood capital for part・time travel,part-time travel,and special travel.The development of rural tourism should reasonably increase farmers5 livelihood capital,encourage farmers to choose rural tourism livelihood strategies,subsidize farmers to start rural tourism resources,and promote and supervise.