中医药商标的空间分布及其影响因素分析

Spatial Distribution of Traditional Chinese Medicine Trademarks and Its Influencing Factors

目的分析我国中医药商标空间分布的特征及其影响因素,提出有利于促进我国中医药商标增长的建议。方法利用GeoDa软件对2016年我国大陆31个省市自治区的截面数据进行回归分析。结果受教育程度和城镇化水平对中医药商标数增加起到较大的促进作用,其次是人口数量、少数民族比例、法律保护力度。结论大力发展教育事业、加快城镇化建设,以及完善法律保护制度可促进中医药商标数量的增加,推进中医药事业更快、更好地发展。

Objective To analyze the characteristics of the spatial distribution of traditional Chinese medicine(TCM)trademarks and its influencing factors to put forward some suggestions that are conducive to promoting the growth of TCM trademarks.Methods Regression analysis of cross-section data of 31 provinces,municipalities and autonomous regions in China's Mainland in 2016 was performed using GeoData software.Results The level of education and urbanization played a large role in promoting the increase in the number of TCM trademarks,followed by the population,the proportion of ethnic minorities,and the strength of legal protection.Conclusion We should vigorously develop education,accelerate urbanization,and improve the legal protection system to increase the number of TCM trademarks and promote the cause of TCM faster and better.