基于Hotelling模型的产品定制与定价策略研究综述与展望

Review and Prospect of Hotelling Model Based Product Customization and Pricing Strategies

近年来,基于Hotelling模型的产品定制与定价策略问题引起国内外的广泛关注。围绕这一问题的研究现状,对国内外的相关文献进行了系统的回顾,重点根据以往针对完全垄断、对称和不对称双寡头垄断等市场结构的研究分类,综述了相关研究成果。最后,在此基础上归纳了已有研究的不足,并为开展这一主题的后续研究指明了方向。

In recent years,the problem of Hotelling model based product customization and pricing strategies has attracted widespread attention at home and abroad.in order to characterize the research state of this problem,the related literatures at home and abroad are systematically reviewed.According to the research classification of complete monopoly,symmetric and asymmetric duopoly market structure,the relevant research results are summarized.On this basis,the shortcomings of existing researches are concluded,and the directions for future research on this subject are pointed out at last.