《七子之歌·澳门》主题歌曲的文本传播分析

On the Text Dissemination of Song of the Seven Sons: Macao

“歌以咏志、艺以载道”。文章从传播学的视角对澳门回归主题曲《七子之歌·澳门》文本进行探讨,主要回答了主流意识形态对流行音乐创作与传播的介入及影响。作为澳门回归庆典活动的主题曲《七子之歌·澳门》,在“回归”纪念日和庆典音乐传播这一文本的过程中其音乐创作形式,对塑造以中国文化价值为内涵、完成对民间话语的置换、国家叙事取代民间叙事等方面在“回归”纪念日不断给予新的解读。

It is stated people sing to chant their aspirations while art conveys moral teachings.This essay discusses the theme song of Macao’s handover Song of the Seven Sons:Macao from the perspectine of communication to probe into the intervention and impact that the mainstream ideology exerts on the creation and dissemination of pop music.As the theme song of celebrating Macao’s handover,the musical creation of Song of the Seven Sons:Macao shapes a connotation of Chinese cultural values,completes a substitute of folk discourse and renders a new interpretation of national narrative that replaces folk narrative from the“handover”anniversary and the text dissemination of celebration music.