消费社会语境中设计美学的景观追求、伦理冲突和逻辑悖论

Landscape Pursuit and Ethical Conflict and Logical Paradox of Design Aesthetics in the Context of Consumer Society

设计美学的景观追求是消费社会的一种重要表意方式,是消费寓言与商品逻辑的形象表征。作为消费社会的核心问题之一,通过消费得以实现的设计审美规约有着重要而积极的伦理意义,同时也暗含了不可消解的伦理冲突和逻辑悖论。一方面,符号"形象"的消费可以确证自己身份的确认,推动人生价值的实现、促进社会的进步与发展,打破传统社会的等级约定,破除现行制度的机械束缚,消解各种霸权的存在,推动一种新的思想和文化观念的建构;另一方面,以符号消费为最终实现标志的景观追求,构筑了新的等级观念,新的霸权存在,与生态社会所倡导的人与自然,人与社会的良性循环关系及生态伦理、绿色生活方式有着不可和解的悖论。

Landscape aesthetic pursuit of design aesthetics is an important ideographic way of consumer society,and it is the image representation of consumption fables and commodity logic. As one of the core issues of the consumer society,the design aesthetics stipulation realized by consumption has important and positive ethical significance,and implies the inextricable ethical conflict and logical paradox as well. On the one hand,the consumption of "image"can confirm the confirmation of their own identity,promote the realization of the value of life,promote the progress and development of society,break the hierarchical agreement of traditional society,break the mechanical constraints of the current system,eliminate the existence of various hegemonies,and promote a new idea and the construction of cultural concepts. On the other hand,the pursuit of landscapes with symbolic consumption as the ultimate realization of the symbol builds a new hierarchical concept. This is irreconcilable paradoxes for the the existence of new hegemony,and the human and nature advocated by the ecological society,and the benign circular relationship of society and ecological ethics and green lifestyle.