后二青会时代对太原市城市品牌塑造的影响研究

Research on the Influence of Urban Brand Building in Taiyuan after the Second National Youth Games

2019年山西承办二青会是塑造太原市城市品牌的重要契机。本文运用文献资料法、比较分析法梳理城市品牌的内涵,提出城市品牌要素包括城市有形资产、无形资产、经济发展水平、产品质量与服务、文化底蕴5个要素。通过分析二青会筹备期间与太原市城市品牌要素的互动,建议后二青会时代需通过优化城市有形资产、保护赛事无形资产、丰富城市文化内涵的路径来塑造太原市城市品牌。并指出政府相关部门要防范风险,规避后二青会时代的消极影响,包括财政负担过重、城市生态环境的破坏、居民的生活幸福感下降。

It is an important opportunity for Taiyuan City brand building through hosting the Second National Youth Games in 2019. This paper uses literature and comparative analysis method to sort out the connotation of urban brand,and proposes that the elements of urban brand include five elements: tangible assets,intangible assets,economic development level,product quality and service,and cultural deposits. Through the analysis of the interaction with the urban brand elements of Taiyuan during the preparatory period,it is suggested that the urban brand of Taiyuan should be built through optimizing the tangible assets of the city,protecting the intangible assets of the event and enriching the cultural connotation of the city in the post-youth association era. It also points out that the relevant government departments should guard against risks and avoid the negative effects of the post-youth youth association era,including the excessive financial burden,the destruction of urban ecological environment and the decline of residents’ life happiness.