智能媒体时代警察形象塑造初探

A Preliminary Study on Police Image Building in the Age of Smart Media

由于人工智能技术越来越多地应用于新闻媒介领域,使得媒体形态不断向前发展,人类已经步入智能媒体时代。这一时代所特有的感知性、精准性和生动性的媒介特点,需要公安机关去分析把握,从而更好地进行警察形象塑造。智能媒体对警察视觉形象、警察行为形象和警察理念形象三个层次塑造产生了推动作用,同时也带来了巨大挑战。通过制定相关规范、加强与平台合作、进行自身能力建设、注重媒体思维培养、充分利用智能媒体技术等途径,可以在智能媒体时代更好地塑造警察形象。

The increasing application of artificial intelligence technology in the field of news and media has continuously driven the development of media morphology,along with which mankind has entered the era of smart media.The unique characteristics of media in this era,which are perceptibility,precision,and vitality,require public security organs to analyze and understand so as to better build the police image.Smart media has a positive and negative influence on shaping police visual image,police behavioral image and police mind image.Efforts should be made to formulate relevant norms,strengthening cooperation with the platform,strengthen the construction of capabilities,pay attention to the cultivation of media thinking culture,make full use of intelligent media technology,so as to better impove the image of police.