壮族文化元素与创意设计产业融合方略研究

The Integration Strategy of Zhuang Cultural Elements and Creative Design Industry

以壮族文化元素为核心,创意设计产业为背景,寻求契合点,突出创新点,探讨壮族文化元素与创意设计产业融合方略。用多元化的创意思维,提出文化IP形象融合、文化科技融合、文化旅游融合、文化品牌联名融合的壮族文化元素与创意设计产业融合的方法及策略,运用现代新技术、新形式有效地提升独特的壮族文化的辨识度,强化地域民族文化传播效果,增强壮族文化元素在创意设计产业的影响力,推动民族创意设计产业发展。

Taking the Zhuang cultural elements as the core and the creative design industry as the background, this paper seeks the convergence points and highlights the innovation points to explore the integration strategy of Zhuang cultural elements and creative design industry. The methods and strategies put forward in the paper include the integration of cultural IP image, cultural science and technology, cultural tourism and cultural branding cooperation. The paper also suggests that modern technologies and new forms should be used to effectively improve the identification of unique Zhuang culture, strengthen the communication effect of regional ethnic culture and enhance the influence of Zhuang cultural elements in creative design industry, so as to promote the development of ethnic creative design industry in China.