基于消费者视角的松茸冷链物流配送模式

The Distribution Model of Tricholoma matsutake Cold Chain Logistics Based on the Perspective of Consumers

为保障消费者可以获取具有安全保障的松茸,对松茸(Tricholoma matsutake)冷链物流配送情况进行研究,仔细分析了松茸配送的特殊性。在松茸冷链物流配送的过程中,要对其安全可靠度进行高度的重视,才能使松茸冷链物流配送的理论模式得到不断地优化和升级。在松茸冷链物流配送中确保其安全可靠性非常困难,其原因就是投入的经济成本很高,且信息闭塞、软硬件设施又较为缺失,这些都造成了严重的阻碍。对松茸冷链物流配送的实际情况进行了详细的分析,期望使共同配送模式变得更加安全可靠,使冷链信息共享平台的安全可靠度也得到不断地提高,并对冷链配送网点进行合理的布局,最终使松茸冷链物流配送得到不断地优化和升级。

In order to ensure that consumers can obtain Tricholoma matsutake with safety protection, this paper analyzes the situation of T. matsutake cold chain logistics distribution, carefully studies the particularity of pine mushroom distribution, in the process of T. matsutake cold chain logistics distribution, we must attach great importance to its safety and reliability, so that the theoretical model of T. matsutake cold chain logistics distribution can be constantly optimized and upgraded. It is very difficult to ensure the safety and reliability of T. matsutake in cold chain logistics distribution. The main reason is that to ensure the safety and reliability of T. matsutake, a lot of costs need to be invested. Moreover, information block and lack of hardware and software facilities will cause serious obstacles. In this paper, the actual situation of T. matsutake cold chain logistics distribution is carefully analyzed, so that the common distribution mode becomes more secure and reliable, so that the security and reliability of the cold chain information sharing platform is continuously improved, and at the same time, the cold chain distribution net-work is reasonably distributed, and finally the pine mushroom cold chain logistics distribution is continuously optimized and upgraded.