新媒体时代国家形象传播的策略创新——以多语种网页交互纪录片为例

Innovative Strategies of National Image Communication in the New Media Era——A Case Study of Multilingual Web Interactive Documentaries

在新媒体时代,国家形象的建构与传播借力互联网,突破国界,形成全球传播的样态。交互式纪录片是近年来伴随技术发展与理念更新,结合纪实影像与新媒体手段所形成的新事物。本文将从语言、交互、认知等角度,结合实际案例论述多语种网页交互式纪录片对于我国新媒体时代国家形象全球传播的创新与突围。

In the new media era, the construction and communication of national image have broken through national boundaries and formed a global communication pattern. Interactive documentary has become a new genre of documentary with the development of technology, update of ideas, documentary images and new media means. From the perspective of language, interaction and cognition, this paper discusses the innovation and breakthrough of multilingual webpage interactive documentary on China’s national image communication with case studies.