2022年冬奥会背景下京津冀地区滑雪产业快速持续发展路径研究

Study on the Path of Rapid and Sustainable Development of Ski Industry in Beijing-Tianjin-Hebei Region in the Context of Winter Olympics in 2022

运用文献资料、实地调查、逻辑分析等研究方法对我国京津冀地区滑雪产业发展现状及问题进行剖析,旨在探究在2022年冬奥会背景下京津冀地区滑雪产业快速持续发展的路径。研究认为:京津冀地区滑雪装备产业研发能力不足;滑雪教学培训市场欠成熟;滑雪赛事认知度不够;缺乏优质的赛事IP是京津冀地区滑雪产业发展现存的主要问题,并分别从政策层面、技术层面、产业层面和发展模式层面对京津冀地区滑雪产业快速持续发展提出相关建议。

Using literature, field investigation, logic analysis and other research methods this article analyzed the development status and problems of the ski industry in Beijing, Tianjin and Hebei, aiming at exploring the rapid and sustainable development of the ski industry in the Beijing-Tianjin-Hebei region in the context of the 2022 Winter Olympics. The study concluded that the research and development capabilities of the ski equipment industry in the Beijing-Tianjin-Hebei region are insufficient;the ski teaching and training market is not mature;the skiing event is not recognized enough;the lack of high-quality event IP is the main problem existing in the development of the ski industry in the Beijing-Tianjin-Hebei region, and from technical level, industrial level and development mode layer put forward relevant suggestions for the rapid and sustainable development of the ski industry in Beijing-Tianjin-Hebei region.