智媒时代“信息茧房”再论:概念界定和效应探讨

Further Discussion on “Information Cocoons” in the Era of Intelligent Media: Concept Definition and Effect Discussion

随着媒介技术的不断发展,个性化推荐技术在智媒时代得以广泛运用,这在很大程度上加剧了人们对"信息茧房"的担忧。文章重新定义了"信息茧房"的概念,将其主要区分为因自我选择和算法推荐所产生的不同类型,并探究了不同类型的"信息茧房"效应存在与否的理论依据及实证依据。结果发现尽管在自我选择和算法推荐与信息窄化和观点极化之间存在较强的理论关联,但这些关联尚未得到足够的实证研究支持。尽管如此,文章认为对于"信息茧房"效应的担忧和反思仍然是必要的。

With the development of media technology,personalized recommendation technology has been widely used in the era of intelligent media,which to a large extent aggravates people ’ s concern about " information cocoons".This paper redefines the concept of " information cocoons",divides it into different types due to self selection and algorithm recommendation,and explores the theoretical basis and empirical basis for the existence of the effects of " information cocoons". The findings show that although there are strong relation between self selection and algorithm recommendation,and between information narrowing and opinion polarization,these correlations have not been supported by sufficient empirical research. Nevertheless,it is still necessary to worry about and reflect on the effect of " information cocoons".