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论公益广告与保护环境的分析

Analysis of public service advertisement and environmental protection
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摘要 在社会的和谐环境建设中,公益广告起到了非常重要的作用,特别是我国的特定国内环境造成了公益广告的特殊作用,就是对社会和谐环境的塑造和推动社会发展的作用。公益广告的价值非常巨大,其影响作用是长久性的,公益广告的作用和社会发展之间具有非常紧密的联系,以各种社会资源推动公益广告的发展是推动社会发展的有效途径,在社会发展的同时以公益广告的形式引导社会环境的舆论力量对社会发展具有重要的意义。本文主要讲述了公益广告的概念、公益广告的发展历程、受污染的地区及环境污染的影响以及公益广告传播后对环境变化的影响和意义。 In the construction of a harmonious environment in society,public service advertising plays a very important role,especially in China’s specific domestic environment,which creates a special role of public service advertising,that is,the shaping of a harmonious environment in society and the role of promoting social development.The value of public service advertising is very huge,and its influence is long-term.The role of public service advertising and social development are closely linked.Promoting the development of public service advertising with various social resources is an effective way to promote social development.While social development,guiding the public opinion of social environment in the form of public service advertising is of great significance to social development.This paper mainly describes the concept of public service advertising,the development process of public service advertising,the impact of polluted areas and environmental pollution,as well as the impact and significance of public service advertising on environmental change after its dissemination.
作者 吴梦瑶 程星莉 Wu Mengyao;Cheng Xingli(North China University of Water Resources and Electric Power)
出处 《皮革制作与环保科技》 2020年第1期51-56,共6页 Leather Manufacture and Environmental Technology
关键词 公益广告 环境 发展 public service advertising environment development
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