基于农村客货联运的用户接受程度和市场分析

User Acceptance and Market Analysis Based on Rural Passenger-Freight Combined Transport

如何更好地组织农村的最后一公里运输,一直是行业关注的热点话题;近年来,随着农村地区的经济快速发展,该地区对于货物的时效、品质的追求也逐渐升高。农村客货联运模式显然是一个不错的方案,文中通过对灌云县普通乘客及公交司机的调研,了解该地区居民对于农村客货联运模式的接受度以及农村客货联运的市场,并利用SPSS软件对调研结果进行分析,分析结果表明农村客货联运有较高的用户接受度,具有实施可行性;实施站台存取服务有助于提高用户的接受度;客货联运合作公司的司机信誉、物流规模与用户对于客货联运的接受度有一定的相关性;价格高低、支付方式对于用户接受度程度有一定的影响。最后,根据调研结果提出客货联运可以提供的服务模式,以期可以促进农村客货联运的实施,进一步提高农村地区居民的生活水平。

How to better organize the last kilometer of rural transport,has been the industry focus on the hot topic.In recent years,with the rapid economic development of rural areas,the region s pursuit of aging and quality of goods has gradually increased.Rural passenger transport mode is clearly a good plan,this article through to one ordinary passengers and bus driver research,understand the region residents acceptance of the rural passenger and cargo transport patterns and rural passenger transport market,and by using SPSS software to analyze the research results,the analysis results show that rural passenger transport has a higher user acceptance,have implemented feasibility;The implementation of platform access service is helpful to improve user acceptance;There is a certain correlation between the driver reputation and logistics scale of the cooperative company of passenger and freight transport and the acceptability of the customer to passenger and freight transport.Price and payment mode have certain influence on user acceptance.Finally,based on the research results,this paper puts forward the service mode that passenger and freight combined transport can provide,in order to promote the implementation of rural passenger and freight combined transport,and further improve the living standards of rural residents.