花呗的诱惑:消费社会背景下“90”后的消费观探究

The Temptation of Huayao: Exploring the Consumption View after “90” in the Consumption Society

随着社会的不断发展,“90”后逐渐成为社会的消费主体。而他们所处的时代正是中国从物质相对贫乏的社会转向物质相对丰盛社会的关键时期,这一转变正是鲍德里亚在消费社会中所展现的后工业社会的美丽图景。而由时代所孕育出的花呗,让经济能力尚不成熟的“90”后有了更迫切的消费动机。因此,本文通过“90”后对于花呗消费方式的分析,来探究消费社会背景下,其消费观现状,并帮助他们树立正确的消费观。

With the continuous development of society,the“90s”have gradually become the main consumers of society.The era they live in is the key period for China to move from a relatively materially barren society to a relatively rich society.This transformation is exactly the beautiful picture of post-industrial society that Baudrillard has shown in the consumer society.The calyx bred by the times has made the“90s”whose economic capacity is still immature have a more urgent motivation for consumption.Therefore,this article analyzes the consumption pattern of the flower buds after the“90s”to explore the current status of consumption in the context of a consumer society and help them establish a correct view of consumption.