市场知识、定向跨组织学习与服务创新水平——以四川省内制造业企业为分析对象

Marketing Knowledge, Directed Across-Organization Study and Service Innovation Capability in Manufacturing Enterprises

建立市场知识、定向跨组织学习与服务创新水平之间关系的模型,采用回归方法对四川省内122家制造业企业进行实证分析。研究结果显示,市场知识、定向跨组织学习有助于企业服务创新水平的提升,定向跨组织学习在其中起中介作用。企业大小在市场知识对定向跨组织学习、市场知识对服务创新水平的作用中均有正向调节效应,行业类别在市场知识对定向跨组织学习的作用中有调节效应。

This paper examines the effects of marketing knowledge and directed across-organization study to service innovation capability in manufacturing enterprises.By using the multiple regression method,this paper analyses 122 manufacturing firms in Sichuan empirically.The results show that marketing knowledge and directed across-organization study play a positive influence on service innovation capability.Moreover,directed across-organization study plays an intermediary role.The scale of enterprises has a positively regulatory effect on the path of marketing knowledge to directed across-organization study,and the path of marketing knowledge to service innovation capability.The industrial classification plays a regulatory role on the path of marketing knowledge to directed across-organization study.