文旅融合背景下“坐妹”旅游演艺舞台真实性解析

The Staged Authenticity of “Zuo Mei” Tourism Performance under the Background of Integration of Culture and Tourism

旅游演艺作为文旅融合的生动样本,承载着一方文化底蕴的同时更是提升了旅游体验。文章基于舞台真实性理论,探讨了"坐妹"从侗族民间习俗到旅游演艺的活态演变。东道主将自身熟知的文化习俗搬上舞台,通过对建筑、服饰、语言、乐器、场景、场地和人物等要素的细致刻画和摸索创新尽可能地还原了文化本身,游客也能从这些细节中窥探其"真实性",游客对于真实性感知往往会影响其旅游体验。舞台真实是来源于现实生活中的真实,民族文化舞台化其实就是一种文化基因的传承和表现方式的创新。

As a vivid example of the integration of culture and tourism, tourism performances carry the cultural heritage of one side and enhance the tourism experience of tourists.Based on the theory of staged authenticity, this paper explores the dynamic evolution of "Zuo Mei" from folk customs Dong minority to tourism performances.The host brings his own well-known cultural customs to the stage, and restores the culture itself as much as possible through detailed depiction and exploration of elements such as architecture, costume, language, musical instruments, scenes, venues and characters.Tourists can also see the "authenticity" from these details. Tourists’ perception of authenticity often affects their tourism experience.Stage reality comes from the reality in real life, and the stage of ethnic culture is actually the inheritance of a cultural gene and the innovation of its modes of presentation.