数字经济的非数字困境——中国淘宝村的空间分布分析与反思

Non-digital Dilemma under the Digital Economy: Research and Reflection on the Spatial Distribution of China Taobao Village

淘宝村模式是数字技术和农村经济相结合的产物,是农村弱势人群参与数字经济的良好途径;当前全国淘宝村空间分布呈显著非均衡性,中西部地区等内陆地区淘宝村数量和规模与东部沿海地区差距明显、区域间数字红利差异显著,导致欠发达地区在传统经济增长方式中的弱势地位不仅没有改善,甚至还有放大;淘宝村的空间分布差异是区域间数字鸿沟的体现,在接入性差异基本填平的前提下,导致数字鸿沟的关键是数字意识、数字使用能力等非数字因素。建议中西部地区从经营主体培育、电商意识培养、物流配送条件等方面加快淘宝村发展步伐,实现全国淘宝村协调发展。

Taobao village model is the combination of digital technology and rural economy,which is the good method for the rural people to participate in the digital economy. The current Taobao village distribution is of non-equilibrium characteristics and there are great differences between the eastern coastal regions and the mid-west regions,which results in great digital dividend difference and expands the gap that ever exists under traditional economy. The non-equilibrium distribution embodies the digital divide. Since the gap of internet accessibility is leveled up,the key obstacles are those non-digital factors such as digital awareness and ability of digital application. The paper proposes that the mid-west regions focus on developing the business entity,the local people’s awareness of e-business and the logistics conditions to accelerate the development of Taobao village and to make it to develop in a balanced way.