网络谣言治理市场机制的构造

The Market Mechanism of Governance to Internet Rumor

网络谣言治理体系中存在政府规制和市场机制的界分。我国当前仍以政府规制为主导,忽略市场机制的功能,也缺乏对两者的有效衔接与整合。为了实现保障言论自由和维护社会秩序之间的平衡,市场机制应在网络谣言治理中起基础性作用,政府规制宜在市场机制失灵或突发事件状态下介入。网络服务提供者、网络服务用户、网络服务技术是网络空间的基本构成,与之相对应的互联网行业自律、互联网教育和互联网技术等市场机制有着不同的治理功能和运行逻辑,进而建构起"平台-用户-技术"三位一体的网络谣言治理市场机制。

There are two mechanisms,the government mechanism and the market mechanism,in the governance system of internet rumor.In China,the government mechanism is dominant,while the market mechanism is marginal,and there is lack of integrity of the two mechanisms.In order to protect the freedom of speech,the market mechanism should to be dominant,and the government mechanism applies in case of market failure or emergency.The market mechanism includes the self-discipline of internet industry,the internet education and internet technology.Each mechanism has its own function and logic.We can build a framework including internet platform,internet user and internet technology.