接近性:互联网环境下提升高校思想政治宣传工作的进路研究——基于非课程创新的视角

Proximity: A Study on the Way to Promote Ideological and Political Propaganda in Colleges and Universities under the Internet Environment——From the Perspective of Non-Curriculum Innovation

高校思想政治宣传工作已经进入了“数字化生存”的状态。提升高校思想政治宣传与大学生的接近性是当下意识形态工作领域的应然指向。在高校互联网思想政治宣传实践中,可以通过创新高校互联网思想政治宣传运营的绩效管理机制,实现跨媒体化式的整合传播;可以通过创新内容形态,打造爆款作品内容,强化高校思想政治宣传的内生吸引力;可以通过讲好思想政治教育故事,实现传受双方的情感共振,强化大学生的主动涉入度。从这3个不同维度提升高校互联网思想政治宣传力。

The work of ideological and political propaganda in colleges and universities has entered the state of“digital existence”.To promote the proximity between the propaganda and college students is the direction of current ideological work.In the practice of internet ideological and political propaganda in colleges and universities,the performance management mechanism of the operation of the propaganda can be innovated to realize integrated media communication.Forms of contents can be innovated and popular works can be created to enhance the internal attraction of the propaganda.Stories about ideological and political education can be well told to realize emotional resonance of both sides as well as strengthening the active involvement of college students.