网络时代,新闻业提供哪类产品和服务

In the Internet Age:What Kind of Services or Products Does the Media Provide

世界上的产品和服务共有三类:搜寻品、体验品与信用品。在媒介产品中,娱乐产品更多体现为体验品,而新闻产品除了体验品属性,更多体现为信用品。将媒介产品作为体验品来提供,就是将焦点从生产者和交易的角度转移到用户和使用环境的角度,因此,也就是从交换价值转移到使用价值。而将媒介产品作为信用品来提供,则需要专业性的新闻文化与品牌声誉机制相互增强。

Economists and marketers use SEC classification of goods and services,including search goods,experience goods,and credence goods.Among media products,entertainment products are more embodied as experience goods,while news products have more credence attributes in addition to experience ones.The provision of media products as experience goods requires a shift of focus from the perspective of productions and transactions to the perspective of users and the environment of media use.Meanwhile,the provision of media products as credencegoods requires a mutual reinforcement of professional news culture and a brand reputation mechanism.