农村电商对传统流通的收入门槛效应：互补还是替代

Income Threshold Effect of Rural E-commerce on Traditional Circulation :Complementation or Substitution

以2007-2016年我国277个地级市的面板数据为研究样本,实证检验了农村电商对传统流通的影响作用,并以农民收入为门槛变量分析了农村电商对传统流通的互补和替代效应。研究发现:农村电商对传统流通具有双重收入门槛效应,当收入突破第一门槛值时,两者的替代效应逐渐减弱,而当收入突破第二门槛值时,两者呈现显著的互补效应;农村电商对传统流通的收入门槛效应具有显著的区域异质性,东、中、西部地区均呈现出门槛值递减、替代效应向互补效应转化的趋势。

Using 277 prefecture-level cities panel data in China from 2007 to 2016 as a research sample,this paper empirically tested the relationship between rural e-commerce and traditional circulation,and further used farmers’income as a threshold variable to analyze the complementary and substitution effects of rural e-commerce and traditional circulation.The study found that:there is a significant double income threshold effect between rural e-commerce and traditional circulation,when the first threshold value is exceeded,the significant substitution effect of rural e-commerce and traditional circulation gradually weakens,when the second threshold value is exceeded,rural e-commerce and traditional circulation began to show significant complementary effects;the threshold effect of rural e-commerce on traditional circulation has significant regional heterogeneity,and the eastern,central and western regions all show a trend of decreasing threshold value and transforming substitution effect into complementary effect.