乡村振兴战略下镇江市生鲜农产品物流发展问题与对策探讨

Discussion on the Development Problems and Coutermeasures of Fresh Agricultural Products Logistics in Zhenjiang City under the Strategy of Rural Revitalization

通过分析镇江市生鲜农产品物流的发展,发现镇江市农产品物流存在主体多元化发展、物流资源分散,物流技术应用水平较低,农产品物流服务水平尚未能匹配消费升级需求等问题,进而提出整合农产品物流资源、不断推进农超对接、提升农产品物流技术应用水平、加快第三方冷链物流专业化发展、探索推广现代农业电商服务、形成线上线下良性互动的现代农产品物流高质量发展路径等对策。

By analyzing the development of fresh agricultural products logistics in Zhenjiang City,this paper found that the main body of agricultural products logistics in Zhenjiang City was diversified,the logistics resources were scattered,the application level of logistics technology was low,and the level of agricultural product logistics service had not been able to match the demand for consumption upgrade.Then we put forward some countermeasures,such as integrating agricultural products logistics resources,continuously promoting the docking of agricultural products and supermarkets,improving the application level of agricultural products logistics technology,speeding up the professional development of third-party cold chain logistics,exploring the promotion of modern agricultural e-commerce services,and forming a high-quality development path of online and offline benign interaction of modern agricultural products logistics.