摘要
随着动画产业的迅速发展,动画衍生产品逐渐得到市场更大的认可。动画衍生产品价值在动画产业总产值中占有很大比重,在很大程度上推动了整个动画产业的发展。在动画衍生产品之中,儿童服饰衍生产品是最成功的典型案例。文章分析动画产业在儿童服饰开发设计中的应用,寻求进一步开发的可能和方向,并对动画衍生产品开发设计提出了一些策略和建议。
With the high-speed development of animation industry,animation derived products gradually deserve a greater recognition from the market.The value of animation derived products plays a large part in the gross of animation industry that promoting the development of the whole animation industry to a great extent.Children’s clothing derivatives is the most successful typical in the animation derived products.Analyze the use of animation industry in children’s clothing development and design;seek the possibilities and directions for further development;give some strategies and suggestions for the development and design of animation derived products.
作者
吴杰的
Wu Jiede(School of Journalism&Communication,Anhui Normal University,Wuhu 241002,China;Institute of Creative Industry Design,National Taiwan University of Arts,Xinbei 22058,China)
关键词
动画衍生产品
动画角色
儿童服饰
开发设计
animation derived products
cartoon character
children’clothing
development and design
