摘要
生态水景衍生产品是传播生态理念的重要媒介,目前常见的形态有生态瓶、生态缸。这类产品以艺术性、变化性、交互性、教育成效性、示范性、趣味性、简单灵活性、成本低的特点备受市场消费者喜爱。水生态理念传播也必将随着人类的生存需求成为环保事业发展的重要组成部分,对传播渠道进行多样性开发,扩大传播者、传播受众的覆盖率是提升生态水理念传播的有效对策。
Ecological waterscape derivatives are important medium for the dissemination of ecological idea.Nowadays,ecological bottles and ecological tanks are two of their common forms.The characteristics of artistry,variability,interaction,educational effectiveness,demonstration,interest,simplicity,flexibility and low cost enable these products to be very popular with consumers.The spread of water ecological idea will also become an important part of the development of environmental protection with the survival needs of mankind.The development of the diversity of its communication channels,the extension of the communicators and audiences are countermeasures to enhance the communication effect of the water ecological idea.
作者
邵静涵
Shao Jinghan(Shanghai University,Shanghai 201800,China)
关键词
生态水
衍生产品
生态理念
传播
ecological water
derivative
ecological idea
disseminate
