以“电商视觉营销设计项目”推进“商业广告设计”课程教学改革研究

To Promote Research in the Teaching Reform of Commercial Advertising Design Course with Visual Marketing Project Design

(浙江艺术职业学院,杭州310053)摘要:商业广告设计在信息时代当下,传播方式也在日益更新,就业市场岗位要求的转变,也促使着人才培养技能的升级更新。在国家大力支持职业教育的背景下,文章立足于当下电商视觉营销广告兴热的态势,通过校企合作的方式,根据设计岗位需求与就业新趋向,拟定课程改革目标,从课程教学内容、教学实施要求、线上线下教学融合、课程考核评价等方面的改革研究促新,来推动商业广告课程教学的改革,实现了校企协同育人的目的。

The dissemination way of commercial advertisements are being updated rapidly in the information age.The design skill training is upgrading with the change of job demand in employment market.This thesis mainly discusses the aspects of teaching content of course,requirements for teaching implementation,integration of online and offline teaching,assessment and evaluation of courses and so no,which to to promote the teaching reform of commercial advertising design course with visual marketing project design is based on the current situation of electronic commerce visual marketing advertising booming,and the background of the state’s strong support for vocational education.