大学生微信公众号时间消费特征研究

Study on Time Consumption Characteristics of WeChat Public Account of College Students

文章调查了桂林市雁山区不同类型的多所大学,针对不同人口特征、学科背景的大学生在微信公众号的订阅及阅读特征进行了相关分析,发现了影响大学生在微信公众号内容阅读中时间消费的多个因素,并针对影响因素的强度不同提出相应的对策方案。

This paper investigated the different types of universities in Yanshan area of Guilin,and analysed the college students’time consumption characteristics of We Chat public account according to different population characteristics,the subject background of college students on We Chat public subscription and reading characteristic,discovered the multiple factors that affecting time consumption of college students reading in We Chat public account,and puts forward corresponding countermeasures according to the impact strength of the factors.