基于受众需求角度下如何对科技新闻传播模式进行创新

How to innovate the communication mode of science and technology news based on audience demand

基于信息时代下,科技不断进步,信息传播工具也由从前的电报发展到如今的互联网,甚至是更发达的物联网技术。随着信息传播的途径拓展,造成了信息质量的良莠不齐。尤其对当前的科技新闻来说,存在一些夸大的迹象。因此需要新闻工作者做好信息传播的把关人角色,以受众为主导,以提升新闻质量为核心,为整合媒体市场提供保障。本文主要基于受众需求的角度,分析优化和创新科技新闻传播模式的措施。

based on the information age, science and technology continue to progress, information dissemination tools from the former telegraph to the Internet, and even more developed Internet of things technology. With the spread of information, the quality of information is intermingled. There are signs of exaggeration, especially in current tech news. Therefore, it is necessary for journalists to play the role of gatekeeper of information dissemination, take the audience as the leading role, take the improvement of news quality as the core, and provide guarantee for the integration of media market. Based on the audience demand, this paper analyzes the measures to optimize and innovate the communication mode of science and technology news.