应用型本科院校视频文创类人才培养“项目教学”模式的探究

A Probe into Project Teaching Mode in the Cultivation of Video and Cultural Creative Talents in Application-oriented University

"项目教学"是应用型本科院校视频文创类人才培养的有效路径。以项目驱动开展的实践教学,既可促使教师深入一线媒体,开展媒体现象研究与创作实践;又能使学生在项目的实施中增强团队合作意识,建立实践共同体,实现个性化培养。项目实践教学突破了课堂与教师封闭式的评价限制,使学生的知识与能力及时得到社会的检验,实现与职业能力、职业岗位的无缝对接,满足"互联网+"时代大传播语境下宽视野、跨学科、敢创新、重实操的视频文创类人才的迫切需求。

project teaching mode is an effective way in the cultivation of video and cultural creative talents in application-oriented university. The practical teaching driven by project can not only promote teachers to carry out the study of media phenomena and creative practice in front-line media, but also enable students to strengthen the consciousness of teamwork, build up the practical community and realize the individualized cultivation. Project teaching mode can realize the seamless integration of vocational ability and occupational position and meet the urgent need for the video and cultural creative talents who are cross-disciplinary, innovative, practical and with broad vision in the context of "Internet+" by breaking through the restriction of the closed-end evaluation of class and teacher and enabling students to test their knowledge and ability in real society.