国际邮轮港口的游客服务能力与设施配备研究

Service Capacity and Tourist Facilities of International Cruise Ports

邮轮业已经成为国际旅游业中发展速度最快、经济效益最为显著的业务。近年来,随着北美市场的日渐饱和,全球邮轮旅游业重心开始向亚太地区倾斜。我国邮轮产业出现了前所未有的发展势头,已经成为亚太邮轮市场的核心组成部分。国际邮轮产业的实践表明,对于新兴邮轮市场来说,邮轮港口的规划和建设、港区功能配备水平和服务能力的提升是保障邮轮产业持续健康发展的重要前提。文章从邮轮乘客的角度出发,基于国内外邮轮港口的研究成果,并以全球20个邮轮港口的数据为样本,构建了邮轮港口在乘客服务设施配备方面的指标体系,并采用聚类分析法对这些港口的特征进行了综合评价,从而识别出国际著名邮轮港口的功能定位以及在乘客服务能力、港区功能配备等方面的基本特征和成功经验,从而为我国邮轮港口的布局优化提出了针对性的对策和建议。

Cruise industry has become the fastest growing and most significant business in the international tourism industry.In recent years,with the saturation of the north American market,the Asian-Pacific market is emerging,and China's cruise industry has seen unprecedented development momentum and become the core component of the Asian-Pacific cruise market.The practice of international cruise industry shows that for the emerging cruise market,the planning and construction of cruise ports,the level of port functional equipment and the improvement of service capacity are important preconditions to ensure the sustainable and healthy development of cruise industry.In this paper,from the perspective of cruise tourists,based on the 20 global cruise ports,the index system is built for cruise port in tourist service facilities.The clustering analysis is introduced to identify the characteristics and successful experience,so as to forward useful suggestions.