现代化进程中毛南族传统体育“马革球”的推广策略研究

A study on the promotion strategy of horse leather ball of traditional sports from the Maonan nationality in the process of modernization

运用文献资料、专家访谈等研究方法,对毛南族传统体育“马革球”的起源与发展、现代价值及推广策略进行研究。结果显示:“马革球”运动是由毛南族传统节日“南瓜节”中一种庆贺活动逐渐演变而成的,流传于广西环江地区,现代化进程中毛南族“马革球”具有休闲娱乐、健身修心、文化传承、社会交往及经济开发价值。为了弘扬和发展我国少数民族传统体育文化,从政府主导、宣传引导、项目创新、学校渗透、旅游开发等方面提出了毛南族“马革球”的推广策略。

By using the methods of document and expert interviewing and so on,this paper studies the origin,development,modern value and promotion strategy of horse leather ball of traditional sports from the Maonan nationality.The results show that horse leather ball originates from a celebration activity of traditional pumpkin festival of Maonan nationality and spreads in the Huanjiang region of Guangxi province which has value of entertainment,exercise,cultural inheritance,social contact and economic exploration in the process of modernization.And then it proposes promotion strategies for horse leather ball from government-leading,dissemination guide,items innovation,school education and tourism development in order to evolve and develop the traditional minority sports culture.