知识付费行业的发展环境及发展策略研究

Researches on the Development Environment and Strategies of Knowledge Payment Industry

近年来,我国知识付费行业发展迅速,各大平台相继推出应用软件,市场潜力巨大,但在发展过程中,知识付费行业也面临着用户黏性不稳定、产品同质化、版权保护等问题和困扰。我国知识付费行业可实施差异化营销与优化平台内容细分,提高平台内容质量和建立合理的定价机制,加强用户管理及维权服务等发展的优化策略,提升行业竞争力,推动知识付费行业良性发展。

In recent years, China’s knowledge payment industry has developed rapidly, and major platforms have successively launched their own application software, which has huge market potential. However, in the development process, the knowledge payment industry also faces problems such as users’ instability, product homogeneity, and copyright protection. Some measures can be adopted to deal with it, including implementing differentiated marketing and optimizing platform content segmentation;improving platform content quality and establishing reasonable pricing mechanisms and strengthening users’ management and rights protection services, etc., optimizing strategies for the development of the knowledge payment industry with a view to improving industry competitiveness and promoting the benign development of the knowledge payment industry.