年轻化与多元化:从B站看中国戏曲的传承与突破

Younger and Diversification: Viewing the Inheritance and Breakthrough of Chinese traditional Opera from bilibili

中国戏曲凭借着其独树一帜的艺术魅力传承至今,吸引了众多的观众,成为传统艺术的优秀代表。随着时代发展,戏曲传播背后的若干问题逐渐显现。以B站为代表的弹幕视频网站,用户主要分布在18~35岁,此类年轻用户的传播方式多元,方法创新,内容涵盖丰富,粉丝属性明显,弹幕互动自由,对戏曲的传播做出了积极有益的尝试,意义非凡。但其中也存有些许问题,例如弹幕标准缺失等,针对这些问题,我们也提出了相应的解决之道。

Chinese traditional opera is inherited with its unique artistic charm. Attracted a large audience, Become an outstanding representative of traditional art. With the development of the times, some problems behind the spread of drama gradually emerged. The emergence of new modes of communication, bringing new opportunities to the spread of traditional drama, bilibili represented barrage Video website, Users are mainly young people aged 18-35, Their modes of communication are diverse, Method innovation, Rich content, Fan attributes are obvious, Barrage interaction freedom, Made a positive and beneficial attempt to spread the traditional drama. But there are some problems, for example, the missing standard of the barrage, to deal with these problems, we can standardize users’ words and deeds, Stick to the inheritance of the traditional opera.