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重要的不是包装——专访首届“丽水山耕奖”最佳农产品包装设计奖得主:自然造物

IT’S NOT THE PACKAGING THAT MATTERS——INTERVIEW WITH MADE IN NATURAL: WINNER OF BEST AGRICULTURAL PRODUCTS PACKAGING DESIGN AWARD OF THE 1ST “LISHUI SHANGENG AWARDS”
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摘要 “我觉得现在很多设计师面临一个认知误区,以为产品好卖的很大助力是来自于精美包装。其实不是,关键在于首先你得有好的产品、有安全完善的供应链,然后在此基础上提炼好产品的文化基因。” “I think a Jot of designers now have a misunderstanding,thinking that a product sells well primarily because of exquisite packaging.In fact,this is wrong,because the crux of the matter is that the most important thing is to have a good product as well as a safe and complete supply chain,on the basis of which the cultural genes of the product is defined.”
出处 《包装与设计》 2020年第1期70-81,共12页 Package & Design

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