摘要
旅游业的快速发展,使得旅游市场中旅游消费纪念品的售卖上面临着前所未有的机遇,在旅游消费纪念品的设计上强调民俗文化和地域特色成为推广本土旅游产品的重中之重。目前,世界旅游购物的平均消费指数约为30%。在旅游业发达的国家,如美、法、泰等国,旅游购物收入占到了旅游总收入的50%~60%。由此可见,旅游商品的发展状况已成为衡量一个国家和地区旅游业成熟与否的重要标志[1]。
With the rapid development of the tourism industry, the demand structure of tourism products has also been changing. Tourists are paying more attention to the specialization, participation and culture of tourism activities, while many of Tianjin’s cultural and creative products are still on the old way of "homogeneous" and "low-end". From the perspective of the consumer psychology, the most desirable products are those with strong local cultural features and cannot be purchased in other places. Based on the new competitive situation and challenges in the development and application of Tianjin tourism culture and creative products, this paper summarizes the development direction of Tianjin tourism culture creative products.
出处
《包装与设计》
2020年第1期104-105,共2页
Package & Design
基金
天津市级大学生创新创业训练计划项目（天津旅游市场文化创意产品的研发与应用—方言篇，项目编号201913663026）资助
