关于时空、韵律与意境——从李子柒看短视频的影像美学

About Time and Space, Rhythm and Artistic Conception

李子柒的影像产品在短视频生产与传播大潮中呈现出独树一帜的审美风格。首先表现在之于时空关系的重组与提炼。这些作品运用压缩、裁剪、组合等方式实现了对美好世界的集纳;其次表现在叙事韵律的循环与叠沓。这些作品有着简单而重复的影像叙事模式,可以造成记忆的强化效应,强化人们的情感共鸣;再次表现在诗画意境的点染与铺排。这些作品的任务是提供画面,而受众的内心情绪与之交融,形成不同的欣赏意境。与流行的短视频"快"美学特质不一样,李子柒的影像产品呈现出快中有慢的美学特质。这为精品化短视频的生产与传播提供了借鉴路径。

The video products made by Li Ziqi show unique aesthetic styles in the tide of short video production and communication. They are characterized by the reorganization and refinement of time and space. These works use compression, clipping, combination and other methods to integrate the beauties of the world. The narration of those works present a recycling and overlapping rhythm.The simple and repetitive video narration strengthens the memory and emotional resonance of the audience. They foster a poetic and picturesque scenario. Pictures in those works create different artistic concepts by blending the inner emotions of the audience. Unlike ’fast’ aesthetics of popular short video products,Li Ziqi’s works present the aesthetic characteristic of ’slowness’ in the fast rhythm. They offer reference for the production and dissemination of outstanding short videos.