6Howard Rheingold. The Virtual Community: Homesteading on the Electronic Frontier[M]. Cambridge: MIT Press, 2000, second edition.
7Griffin J. The Internet's expanding role in building customer loyalty [M].Direct Marketing, 1996(11) : 50-53.
8H F Koenig, J W Schouten, J H Mcalexander. Transcendent customer experience and brand community [J].Journal of t he Academy of Marketiag Science, 2007,35(3):357-368.
