消费分层抑或自身因素？老年人保健品消费偏好影响因素的实证分析——来自全国2786份调查问卷的证据

An Empirical Analysis of the Elderly Consumer Preference for Health Care Products

消费分层能否对老年人保健品消费偏好产生影响?如果不能,影响老年人保健品消费偏好的因素又是哪些?基于全国2786份问卷调查所得数据,通过相关性分析发现,消费分层并不能对老年人保健品消费偏好产生影响。为进一步探索影响老年人消费偏好的自身影响因素,利用二元Logistic方法,对设定的自变量和因变量进行回归分析,发现如下结论:老年人年龄越大,对保健品消费的偏好程度越低;老年人健康状况并不影响其保健品消费的偏好;老年人文化程度越高,对保健品消费的偏好越高;老年人医疗保险参与情况与保健品消费偏好之间具有一定的关系,参加医疗保险的老年人更倾向于购买保健品;子女对老年人经济支持的程度越高,老年人就越偏好于保健品的消费。基于此,提出如下建议:防止中低收入老年人群体陷入保健品消费陷阱、加强对低龄老人保健品消费行为的引导、注重从心里健康角度引导老年人消费行为、优化药品与保健品关系宣传的方式。

Can consumption stratification have an impact on the consumption preferences of health care products for the elderly?Based on the data of 2,786 questionnaires across the country,the correlation analysis found that consumption stratification did not produce desired preferences for health care products.The analysis applying the binary logistic method found that the older the elderly,the lower they preferred health products;the health status of the elderly did not affect their preferences;the higher the educational level of the elderly,the higher the preference for health products;the elderly with the medical insurance were more inclined to consume health products;the higher the degree of financial support from children to the elderly,the more the older people preferred the health care products.Based on these findings,this paper suggested that the middle-low income elderly population be prevented from falling into the trap of health care products consumption,the guidance of the consumption of health care products be strengthened,the consumption of health care products be guided from the perspective of mental health,and the publicity of the relationship between medicines and health products be optimalized.