长春市文化养老消费市场发展实证研究

An Empirical Study on the Development of Cultural Endowment Consumption Market in Changchun City

文化养老关注老年人的精神和情感需求,是我国优秀传统文化与当代人文关怀的有机融合。选取长春市老年居民消费及收入相关数据并利用门限回归模型,实证分析收入水平与老年人文化消费之间的影响效应。研究结果表明,长春市老年人文化消费与收入水平之间存在明显的非线性特征,不同收入阶层老年人的文化消费偏好存在差异;老年人个体异质性对其文化消费存在显著影响。因此,要有效推动长春市老年人文化产业的发展,一方面,应注意挖掘低收入群体老年人的文化消费潜力,设计符合该群体老年人文化消费特点的产品,并施以政策支持;另一方面,更加注重高收入组群老年人个体异质性对其文化消费的影响,设计满足其个性化文化消费需求的产品,从而满足老人们日益增长的精神需求,提高老年人的生活质量。

Cultural endowment focuses on the spiritual and emotional needs of the elderly and is an organic integration of China’s excellent traditional culture and contemporary humanistic care.Based on the data of consumption and income of elderly residents in Changchun City,the threshold regression model is used in this paper to empirically analyze the impact of income level and cultural consumption of the elderly.The result shows that there is an obvious nonlinear feature in the cultural consumption and income levels of the elderly in Changchun.The cultural consumption preferences of the elderly in different income groups are different.The individual heterogeneity of the elderly has a significant impact on their cultural consumption.Therefore,in order to effectively promote the development of the cultural industry of the elderly in Changchun,on the one hand,it is necessary to tap the cultural consumption potential of the elderly in low-income groups,design products that meet the characteristics of the cultural consumption of the elderly and provide policy support.On the other hand,more attention is paid to the influence of individual heterogeneity of high-income groups on their cultural consumption,and design products that meet their individualized cultural consumption needs so as to meet the growing spiritual needs of the elderly and improve the quality of life of the elderly.