多媒体网络舆情衰退期形成的评估指标体系构建研究

Research on the Construction of Evaluation Index System for the Formation of Decline Period of Multimedia Network Public Opinion

[目的/意义]对多媒体网络舆情是否进入衰退期进行评估,丰富多媒体网络舆情相关研究。[方法/过程]通过文献调研法构建多媒体网络舆情衰退期形成的评估指标体系,采集案例数据并利用BP神经网络对构建的指标体系进行评估。[结果/结论]文章构建的多媒体网络舆情衰退期形成的评估指标体系具有一定的可行性和实用性,能够对多媒体网络舆情是否进入衰退期进行有效评估。

[Purpose/significance] To evaluate whether multimedia network public opinion has entered a period of recession and rich multimedia network public opinion related research. [Method/process] By means of literature research,this paper constructs an evaluation index system for the formation of multimedia network public opinion during its declining period,collecting case data and using BP neural network to evaluate the index system constructed. [Result/conclusion]The evaluation index system constructed in this paper has certain feasibility and practicability,it can effectively assess whether the multimedia network public opinion has entered the recession period.