基于地域文化的动漫文创产品设计研究——以潮汕地区为例

RESEARCH ON DESIGN OF COMIC AND ANIMATION PRODUCTS BASED ON REGIONAL CULTURE——TAKING CHAOSHAN AREA AS AN EXAMPLE

以年轻群体消费特征为基础基于传统文化对地区文化产品进行动漫化形象改良,细分文化消费市场,增强文化产品的差异性和竞争力。通过市场调查的产品信息分析年轻消费群体产品设计原则,结合现代设计观念对传统文化符号进行提炼,两者融合设计动漫形象进行文化产品创意设计。通过动漫大众时尚文化与传统民俗文化的融合,促进动漫产业与文化产业的协调发展。

Based on the consumption characteristics of young groups and traditional culture,the animation image of regional cultural products is improved,the cultural consumption market is subdivided,and the differences and competitiveness of cultural products are enhanced.Through the market survey of product information analysis of young consumer product design principles,combined with modern design concepts to refine the traditional cultural symbols,the two integrated design animation image for creative design of cultural products.Through the integration of popular animation fashion culture and traditional folk culture,promote the coordinated development of animation industry and cultural industry.