图形符号在地铁站台标识的再设计研究——以成都金沙遗址站台导视系统为例

RESEARCH ON REDESIGN OF GRAPHIC SYMBOLS IN SUBWAY PLATFORM SIGNS——TAKING CHENGDU JINSHA’S PLATFORM AS AN EXAMPLE

对成都地铁导视系统设计中存在的图形符号进行再设计研究。利用调研分析法,造型特征因子分析法及形状文法。分析图形符号特点与导视系统的辩证关系,把成都金沙遗址地铁站台导视系统作为研究对象,结合调研数据提取文化造型因子并进行分析,将得到的特征因子加入形状文法运算进行再设计。得到以成都金沙遗址地铁站台导视牌标识为例的站台导视系统牌再设计方案。文章通过探讨导视系统与图形符号关系,以成都金沙地铁站台的标识设计图形为例,优化成都地域性文化特色在地铁导视系统设计中的再设计过程及运用,从标识设计层面探究导视系统中图形符号所传达的地域特色文化信息内容及意义。

The graphic semiotics existing in the redesign of Chengdu metro signage system is analyzed.The analysis of the dialectical relationship between the characteristics of graphic symbols and the signage system is conducted through investigations,modeling feature factor analysis and design,which sets the signage system of Chengdu Jinsha Site Metro Station as the research object,then use calculation method of shape grammar to improve its regional characteristics.It using redesign to obtain the design scheme of platform guide signage system,which takes Chengdu Jinsha Site subway platform guide sign as an example.This paper discusses the relationship between the guide system and the graphic symbols,taking the logo design graphics of Chengdu Jinsha metro platform as an example,redesign process and application of Chengdu's regional cultural characteristics in the design of the metro guide system,and explores the content and significance of the cultural information of regional characteristics conveyed by the graphic symbols in the guide system from the perspective of logo design.