汉字图形化在旅游地标志设计中的应用研究

APPLICATION RESEARCH OF CHINESE CHARACTER GRAPHICALIZATION IN TOURISM DESTINATION LOGO DESIGN

研究汉字图形化在旅游地标志设计中的应用策略和方法。从以形传意、以意生形、形意相融等三方面分析了汉字图形化对旅游地标志设计介入的可行性,阐明了汉字图形化应坚持文化性与实用性的统一、意蕴美与形式美的协调、图形设计加减法的运用等应用策略。结合具体案例,总结出汉字图形化在旅游地标志设计中可以从汉字的解构和重构、视觉元素的萃取与再设计两个维度进行具体应用的方法。为现代汉字图形化设计提供一定的参考,同时促进旅游地视觉形象的传播。

Study the application strategies and methods of Chinese character graphic design in tourism landmark design.This paper analyzes the feasibility of Chinese character graphicization in the design of tourism landmarks from three aspects:shape communication,meaning and shape,and clarifies that Chinese characters should adhere to the unity and implication of culture and practicality.Application strategies such as the coordination of formal beauty,the application of graphic design addition and subtraction.Combined with specific cases,the paper summarizes the methods of graphic design of Chinese characters in the design of tourism landmarks from the two dimensions of deconstruction and reconstruction of Chinese characters,extraction and redesign of visual elements.Provide a certain reference for the graphic design of modern Chinese characters,and promote the spread of visual image of tourism destinations.