叙事性文本下的产品无意识设计方法探究

RESEARCH ON THE DESIGN OF PRODUCT UNCONSCIOUSNESS PARADIGM IN NARRATIVE TEXT

为提升产品无意识设计的叙事价值和应用范畴,围绕叙事性设计探索一种无意识设计的表达方法。基于叙事性原理的解读,梳理叙事设计的流程和无意识设计内涵,分析两者相契合的可能性;针对无意识设计的叙事表达方法,首先阐述了叙事性设计的叙事主题,叙事情节以及叙事情境的概念和构造方法,再将叙事设计构成三要素分别与无意识设计相结合,通过典型案例研究推理,总结归纳出无意识产品的设计方法;最后将研究结果运用于设计实践。无意识设计构思可借由叙事性导向下的主题先行、主题后行,采用符合故事文本的线性或非线性情节以及渲染情境的叙事结构展开。以叙事性为基础的产品无意识设计方法,可有效指导产品创意设计过程。

To improve the narrative value and application scope of product unconscious design,and to explore an expression method of unconscious design around narrative design,in order to stimulate users'psychological memory and emotional resonance.Based on the interpretation of narrative principle,this paper combs the characteristics and process of narrative design,summarizes the connotation of unconscious design,and analyzes the possibility of their combination;for the narrative expression method of unconscious design,it first expounds the narrative theme,narrative plot and the concept and construction method of narrative situation of narrative design,and then divides the three elements of narrative design into three parts Combined with the unconscious design,through the typical case study reasoning,summed up the unconscious product design methods;finally,applied the research results to the design practice.The unconsciousness design idea can be developed by using the linear or non-linear plot in accordance with the story text and the narrative structure of rendering the static or dynamic situation,which is based on the theme first and the theme second.The method of product unconscious design based on narrative can effectively guide the process of product creative design and provide theoretical reference for product humanized design.