科协系统政务微信的传播力发展——以今日科协及中国科协所属全国学会政务微信为例

The communication power of the official WeChat of China Association for Science and Technology:With the official WeChat of CAST Today and national academic societies of CAST as an example

今日科协及中国科协所属全国学会政务微信是科协系统重点工作对外宣传展示的重要窗口,有效拓展了信息传播的时效和空间。基于数据分析,将今日科协及中国科协所属全国学会政务微信作为研究对象,从整体分布、用户需求、用户属性、传播渠道等方面探究科协系统政务微信的发展态势及关注用户的访问规律。在此基础上,结合微信公众平台传播特点,针对运行过程中存在的突出问题提出优化发展策略,以期进一步提升科协系统信息资源的传播力,促进微平台的智能化服务。

The official WeChat of the CAST Today and national academic societies of CAST are an important window for the communications with the outside world of the CAST.Take the official WeChat of the CAST Today and national academic societies of the CAST as an example,this paper explores the development of the official WeChat of the CAST and the access states in terms of the whole distribution,the user demand,the user attribute and the dissemination channel.Based on this analysis,combined with the communication characteristics of the WeChat Public Platform,the optimal development strategies are suggested.