新时代革命文化创新传播策略选择

Selection of Innovative Communication Strategies for Revolutionary Culture in the New Era

革命文化是中国革命战争年代所形成的具有鲜明特征和永恒价值的文化成果与观念意识体系,在新时代中国特色社会主义文化体系中,既占据着不可或缺的地位,也发挥着不可替代的作用。新时代赋予了革命文化传播以新的使命与任务,文章运用SWOT分析方法,对革命文化创新传播的内在优势、现实困境、外部机遇、未来挑战进行了分析,并相应提出资源整合、传播工程、受众吸引、话语培塑等四重策略。

Revolutionary culture is the cultural achievements and ideological system with distinct characteristics and eternal values formed during the Chinese revolutionary war. In the socialist cultural system with Chinese characteristics in the new era, it not only occupies an indispensable position, but also plays an irreplaceable role. The new era endows revolutionary culture communication with new missions and tasks. This paper analyzes the internal advantages, practical difficulties, external opportunities and future challenges surrounding the innovative communication of revolutionary culture using the SWOT method, and puts forward four responses including resource integration, communication project, audience attraction and discourse cultivation.