摘要
近年来我国电视剧企业实现了较快发展,但整体上仍呈现小、散、弱的特征,迫切需要从战略层面上推进资源整合和结构调整,以提高企业规模实力和核心竞争力。电视剧企业的战略性重组需充分运用经济手段,保障市场有效竞争,依托市场机制促进电视剧资源优化配置。要明确重组的路径和方向,推动电视剧企业增强规模实力、完善产业链、跨所有制乃至跨境发展。要营造良好环境,完善支持体系,从规划引导、金融监管、价值评估、风险防控等方面,为电视剧企业的战略性重组提供有力支持。
In recent years,China's TV drama enterprises have achieved rapid development,but on the whole,they still show the characteristics of small,scattered and weak.There is an urgent need to promote resource integration and structural adjustment from the strategic level in order to improve the strength and core competitiveness of enterprises.The strategic restructuring of TV drama enterprises needs to make full use of economic means to ensure effective market competition,and rely on market mechanism to promote the optimal allocation of TV drama resources.It is necessary to clarify the path and direction of restructuring,promote TV drama enterprises to expand the scal,improve the industrial chain,cross-ownership and even cross-border development.To create a good environment and improve the support system,we should provide strong support for the strategic restructuring of TV drama enterprises from planning guidance,financial supervision,value assessment,risk prevention and control,etc.
作者
蓝轩
LAN Xuan(Center for Cultural Studies,Chinese Academy of Social Sciences,Beijing 100732)
出处
《艺术百家》
CSSCI
北大核心
2019年第6期63-67,共5页
Hundred Schools In Arts