投桃何以报李:企业内外部社会责任对管家行为的影响机制研究

Reward for Corporate Philanthropy: The Effect of Internal and External Social Responsibility on Stewardship Behavior

当员工感知到企业的善行,即企业善待员工或是积极履行对外部利益相关者的责任,是否会激发员工"舍己为公"的行为倾向,使其为了保护组织长远利益而牺牲个人短期利益呢?本研究依据社会交换和社会认同理论,通过524份有效样本进行实证分析,探讨员工感知的企业社会责任对"舍己为公"的管家行为的作用机制。结果表明,员工感知的内部和外部企业社会责任均正向影响员工的管家行为。责任知觉和道德认同分别在员工感知的内部企业社会责任与管家行为、员工感知的外部企业社会责任与管家行为间起中介作用,且责任知觉和道德认同的中介作用没有显著差异。

Will employees be motivated to sacrifice their short-term interests to protect the long-term interests of the organization when they perceive the good deeds of enterprises such as treating employees favorably and fulfilling their responsibilities to external stakeholders.Based on the perspective of social exchange and social identity,this study conducted an empirical analysis on 524 effective samples to explore the mechanism underlying the effect of employees’perceived corporate social responsibility on stewardship behavior.The results suggest that both employees’perceived internal and external corporate social responsibility positively affect employees’stewardship behavior.Felt obligation and moral identification play mediating roles in the relationship between employees’perceived internal corporate social responsibility and stewardship behavior,as well as the relationship between employees’perceived external corporate social responsibility and stewardship behavior,and there is no significant difference in the mediating effects of felt obligation and moral identification.